Friday, April 23, 2010

Telling Phrase: "Don't Delay Joy"

If you enter campus from State of Franklin you most likely pass by Pal's. The drive-thru, like other fast-food restaurants, has a tall sign with a changeable letter board. This past Spring Break I noticed that Pal's, unlike other fast-food restaurants, wasn't using it's board to advertise new foods or special deals (like the nearby Wendy's with it's perpetual 10% student discount); instead, the board said, "Don't Delay Joy."

Reading this, I began to laugh. It seemed so ridiculous that a burger joint would be espousing a Carpe Diem approach to life, or any life direction for that matter. But then I realized that from the owner's perspective, this sign was saying much more - something to the effect of "we're doing so much business that I have no need to advertise." And if you've ever waited in line at Pal's during lunch time, you'll likely agree with this.

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