Thursday, April 15, 2010

Neologism - Cran

Actually a prefix, not a word. From Cranberry. Gets attached to all sorts of words. Cranapple juice, Cranraisin cookies, cranraspberry smoothy.
The interesting thing is that if you to try it with other berries, it doesn't work try it... raspapple Juice? Blackraisin cookies? strawraspberry smoothy?
So why do we do this with cranberries?
Something to do with the sound pattern of the word? Or the fact that the flavour is distinctive and dominates? Or perhaps because (in the UK at least) cranberry is a relatively recently available fruit with which we have a love affair for its supposed antioxidant properties and benefits to health - it therefore lends itself to marketing led usages?

I have no answers, only questions.

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