Etymology 5: Captivate

To fascinate, as by excellence, eloquence or beauty... This word has been around since the 1520s. Originally, it came from the Latin word "captivatus," pp. of "captivare" meaning, "to take, capture." The literal meaning of the word became rare or obsolete. The Latin "captare" also had a transferred sense of meaning, and now means "to entice, entrap, or allure."