There are dozens of beauty brands and they all run the gamut between mega-pricey and cheap. One such brand on the latter end goes by the name of "Icing." Icing sells most of products - nail polish, lip gloss, eye shadows - in miniature sizes, sizes that are not meant to last a while but to be used instantly and completely. The brand name says it all.
Whilst at Wal-Mart this past Saturday evening, I saw a group of young women pawing through the Icing display. They were clearly dressed to be "going out" and looking for that final touch - some electric, glittering green eye shadow - to complete their evening look, the icing on the cake if you will.
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