Telling Use of Language --- In times of Crisis, some run toward the fight

I saw this Military ad in a magazine I was reading and thought it had a very interesting perspective on people. I was somewhat taken aback at the implied meaning that most people are cowards and run away from crisis. Apparently whoever wrote this ad has never been in a big car accident before. When my friends were in a car accident beside me on a major highway in Knoxville one time absolutely everyone stopped to help. We had more people than we knew what to do with trying to help in a time of crisis so I don't believe the worldview about the nature of humanity is entirely correct behind this ad. This is a good example of exploiting the desire in people to help one another in making them think that the only way that it can be accomplished is through military service.