Telling Use of Language --- Wash like a man, feel like a man

I saw a Gilette body was commercial recently which talked about the totally unmanly practice of washing oneself in a body wash that came from a pink, butterfly covered bottle. The ad talked about how it doesn't matter how sweet the girly body was may make you smell it's still in a pink bottle covered in butterflies. It then proceeded to infer that a man cannot feel like a man unless he washes with a manly body wash, a body wash that comes in a manly bottle with manly logos, and manly scents, and manly strength to cut through manly odors. So I think I just got shot up with an overdose of testosterone there. This ad made all kinds of assumptions about masculinity and manliness that cannot be drawn from what color bottle your body wash comes in.