Friday, May 7, 2010

Telling Use of Language --- In a world of doesn't, Droid does

The Droid phone which has been out for some time now has a huge multi-commercial advertisement campaign which uses the same phrase over and over again... In a world of doesn't, Droid does. I hate this ad campaign, first and foremost cause I love my iphone, second because this ad is full of all kinds of assumptions. The largest of which is that the world is full of phones that don't. Don't do what? I don't know, the ad doesn't say. There's apparently one thing the Droid doesn't do... making clear what it does do. The next big assumption that the ad makes is that Droid can do anything. Now while all smart phones are very impressive and have apps for tons of things, no phone is capable of doing everything. So when the ad says Droid does, it is lying and making a huge leap over a gap in truth in saying that it does. In a world where I need to know exactly what capabilities a phone has without a whole lot of advertising BS, Droid DOESN'T!

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