Telling Use of Language --- See both sides of the story

I saw this advertisement given by the BBC news. I thought it was really funny and somewhat paradoxical for a news organization to make a claim like this especially about themselves. News organizations are notorious for always having a slant or an angle which is true of all reporting, the reporter always enters into the frame with some opinion or bias of their own, it is impossible for a person to remain 100% objective at all times. So when a news organization that delivers their particular flavor of the news says something like this I just have to laugh. They are making the assumption that they are objective and other news agencies are not which is a very arrogant thing to think and borderlines on propaganda.