Tuesday, May 4, 2010

Telling Phrase 24: "Once you but Cutco, you will never have to buy a knife again!"

This statement of phrases is one that I use almost everyday as I sell kitchen cutlery to people. This phrase tells people a couple of things. 1) First it says, my knives are guaranteed forever. 2) It says, "If you buy anything except for Cutco, it will need to be replaced. 3) Cutco knives are so good that once you have them you won't need any other knives of any variation. All of these statements are true which is why I believe that I have such a marketable product to sell.

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