Telling Use of Language --- Why work when you can create

This I saw online while looking at the top 34 most interesting ads of the year. The advertisement was simple yet very elegant and very subtle. The ad depicted an egg beater that was going full blast and throwing egg all over the place. It was very artistic and aesthetically pleasing. This ad like many others really is not selling their cookware so much as they are selling an idea or mindset, in this case that cooking should not be work when it can be art or leisure. The assumption that the consumer is then to draw from the ad is that Braun cookware can help me feel that way. This is a very clever marketing strategy and shows a deep awareness of how to market to consumers. It also shows that there is a real desire for and love of cooking behind the company and that they are invested in their product and their mindset.