Monday, May 3, 2010

Telling Phrase: "Common Grounds"

There is a sign inside of the Culp Center, hanging near the entrance to The Cave, that reads "Common Grounds." Given the nearness of Java City and the image of a steaming coffee cup on this sign, these grounds are obviously referencing coffee grounds. At the same time, the "Common" in that phrase implies something about the space itself, with its many cafe tables and constant traffic flow. This is clearly a meeting place, a place for coming together.

The Culp is not the only place I've seen making use of the phrase "Common Grounds." There is a fair trade coffee shop on Milwaukee's east side that goes by the same name. Whereas the Culp's use of the phrase indicates a common meeting place for students, the Milwaukee shop's usage of those words implies a shared interest in certain social issues. But in both cases, the beverage is presented as means of coming together.

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