Hey all,
The second Ironman movie is coming out soon. Several companies have teamed up with the the movie, combining actions scenes from the movie with the products in commercials. Why would a company willingly give up part of their advertising time to pair up the the movie? Because they want their product to be associated with that movie. They hope because the movie is so popular it will make their product more popular. It's all about the almighty dollar.
Showing posts with label CT. Show all posts
Showing posts with label CT. Show all posts
Thursday, May 6, 2010
telling phrase
Hey all,
Recently on campus I saw signs saying free boxes to help students move. However, before you could receive your boxes, you had to send a text message with your number to the number you were given. Most people did this without thinking. Now, presumably, some company has their cell phone number for future marketing purposes. So, is free really free?
Recently on campus I saw signs saying free boxes to help students move. However, before you could receive your boxes, you had to send a text message with your number to the number you were given. Most people did this without thinking. Now, presumably, some company has their cell phone number for future marketing purposes. So, is free really free?
etymology - bikini
Don't judge! Haha, it's a natural curiousity to wonder where the term bikini comes from. The predecessor of what we know today was around in the Greco Roman world. The modern bikini began to take shape in 1907 when Australian swimmer Annette Kellerman was arrested for wearing a form fitting one piece suit whic was quickly accepted as natural. Slowly, sleeves disappeared and sides were cut away. In the 1930's Hollywood adopted the bikini in a few films which made the bikini a nationwide phenomenon.
etymology
Hey all,
Everyone loves to barbecue on summer nights. The original word means a raised wooden (later metal) framework used for curing meats. The Haitians call the word "barbacoa." The Spanish acquired the word from the Haitians and English speaking people acquired the word from the Spanish.
Everyone loves to barbecue on summer nights. The original word means a raised wooden (later metal) framework used for curing meats. The Haitians call the word "barbacoa." The Spanish acquired the word from the Haitians and English speaking people acquired the word from the Spanish.
etymology
Hey all,
Fireworks are a part of every 4th of July. They were invented in ancient China in the 12th century to ward away evil spirits. Amadee Frezier published "Treatise on Fireworks" in 1706, covering the recreational and ceremonial uses of fireworks rather than for military purposes. This book was later seen as the standard text for those in the firework profession.
Fireworks are a part of every 4th of July. They were invented in ancient China in the 12th century to ward away evil spirits. Amadee Frezier published "Treatise on Fireworks" in 1706, covering the recreational and ceremonial uses of fireworks rather than for military purposes. This book was later seen as the standard text for those in the firework profession.
etymology
Hey all,
I think we all know I love the beach, so I researched where the term comes from. Though it is still somewhat a mystery where the word comes from exactly, everyone agrees it comes from Great Britian. "Baece" is a term which means "stream" in Old English. When the term came across the ocean to America, our version of the word came to be known as beach.
I think we all know I love the beach, so I researched where the term comes from. Though it is still somewhat a mystery where the word comes from exactly, everyone agrees it comes from Great Britian. "Baece" is a term which means "stream" in Old English. When the term came across the ocean to America, our version of the word came to be known as beach.
etymology
Hey all,
Everyone loves to take a vacation during the summer (I sure feel like I could use one). The term vain and vacation are both derived from the same word. That word is "Vacare" which means to be free or empty.
Everyone loves to take a vacation during the summer (I sure feel like I could use one). The term vain and vacation are both derived from the same word. That word is "Vacare" which means to be free or empty.
etymology
Hey all,
What would a summer be without baseball? Everyone knows when you go to a game you sit in the bleachers. The term bleachers was first used in the late 1800's. In the 1880's, the bleachers consisted on long boards nailed together in rows. The seats came to be known as "sun bleached boards" which was later shortened to the term we know today.
What would a summer be without baseball? Everyone knows when you go to a game you sit in the bleachers. The term bleachers was first used in the late 1800's. In the 1880's, the bleachers consisted on long boards nailed together in rows. The seats came to be known as "sun bleached boards" which was later shortened to the term we know today.
etymology
Hey all,
Since summer is right around the corner, I thought I'd research all things summer, starting off with the word itself, more specifically why sometimes it is called an "Indian summer." Historically, when the new settlers were clearing land in Indian territory, the Indians responded by making raids on the new settlements. The term Indian summer comes from when they would make raids on the settlements on warm summer nights.
CT
Since summer is right around the corner, I thought I'd research all things summer, starting off with the word itself, more specifically why sometimes it is called an "Indian summer." Historically, when the new settlers were clearing land in Indian territory, the Indians responded by making raids on the new settlements. The term Indian summer comes from when they would make raids on the settlements on warm summer nights.
CT
Tuesday, April 20, 2010
neologism: tree book
Hey all,
We have all heard the term "snail mail" I'm sure. The term tree book is becoming a popular term because of items like the Kimble. It is an electronic "book" that stores several hundred books. Therefore, because these e-book forms are becoming more popular, using the term tree book helps to identify what form of book is being talk about. Tree book is the popular, common book found in libraries and what our textbook is made of.
We have all heard the term "snail mail" I'm sure. The term tree book is becoming a popular term because of items like the Kimble. It is an electronic "book" that stores several hundred books. Therefore, because these e-book forms are becoming more popular, using the term tree book helps to identify what form of book is being talk about. Tree book is the popular, common book found in libraries and what our textbook is made of.
neologism: soap grafting
Hey all,
Before Old Spice and other companies created body wash, everyone used bars of soap to clean themselves. Because of use, the bar of soap would soon be next to nothing and not enough for cleaning. Therefore, people will graft the remains of the old bar to the new bar of soap so as not to waste the old bar. When this occurs, people are soap grafting.
Before Old Spice and other companies created body wash, everyone used bars of soap to clean themselves. Because of use, the bar of soap would soon be next to nothing and not enough for cleaning. Therefore, people will graft the remains of the old bar to the new bar of soap so as not to waste the old bar. When this occurs, people are soap grafting.
neologism: drum driving
Hey all,
Many people admit to singing in their car when traveling alone. However, there are those drivers who get particulary excited when driving and take it a step further. Their steering wheel becomes a drum set, and they drum along to the beat of whatever song happens to be playing. When this happens, "drum driving" occurs.
Many people admit to singing in their car when traveling alone. However, there are those drivers who get particulary excited when driving and take it a step further. Their steering wheel becomes a drum set, and they drum along to the beat of whatever song happens to be playing. When this happens, "drum driving" occurs.
neologism: bromance
Hey all,
Yes, I sure am going there. The world of bromance. It has actually been popular for a long time (classic example is the movie Top Gun), yet the term bromance is new to our culture. The term is also known as homosocialism. Editor David Carnie is given credit for coining the term using it in the 1990s in reference to relationships that develop among skaters who spend a vast amount of time together.
Yes, I sure am going there. The world of bromance. It has actually been popular for a long time (classic example is the movie Top Gun), yet the term bromance is new to our culture. The term is also known as homosocialism. Editor David Carnie is given credit for coining the term using it in the 1990s in reference to relationships that develop among skaters who spend a vast amount of time together.
Monday, April 19, 2010
neologism: prehab
Hey all,
Because so many famous people are getting into trouble and having to go to rehab, a popular term is coming up: prehab. This is where celebrities, especially young ones, attend a camp or take private classes on how to behave, what activities to partake in and which ones to ignore etc. so they are set up for the future to not make the mistakes that require rehab.
Because so many famous people are getting into trouble and having to go to rehab, a popular term is coming up: prehab. This is where celebrities, especially young ones, attend a camp or take private classes on how to behave, what activities to partake in and which ones to ignore etc. so they are set up for the future to not make the mistakes that require rehab.
neologism: swipeout
Hey all,
The term swipe out refers to debit and credit cards. After a while, because of the continued use they begin to wear down and have trouble swiping when being used (perhaps you have experienced this, I know I have). Thus, when you swipe your card and it doesn't read because of wear on the card, the unsuccesful swipe is called a swipe out.
The term swipe out refers to debit and credit cards. After a while, because of the continued use they begin to wear down and have trouble swiping when being used (perhaps you have experienced this, I know I have). Thus, when you swipe your card and it doesn't read because of wear on the card, the unsuccesful swipe is called a swipe out.
neologism: kiteboarding
A man named Bruno Legaignoux and his brother began the journey of creating kiteboards in 1984. They crafted a final product after a year of work, but could find no one interesting in their product. For the next ten years, they persisted. They started selling their kites in July of 1997. Before they knew it, companies in Asia and Hawaii were interested in their product. Business took off and they applied for patents to protect their work.
neologism: zip line
Hey all,
The zip line originated in the 19th century in the Tirolian Alps. In the Himalayas, many different tribes are high in elevation and highly inaccessable. Also, at about the same time the British were using a similar system to transport lumber. The original system was a rope and pulley system, yet has grown to become a form of entertainment today. Zip lines are common among youth camps.
The zip line originated in the 19th century in the Tirolian Alps. In the Himalayas, many different tribes are high in elevation and highly inaccessable. Also, at about the same time the British were using a similar system to transport lumber. The original system was a rope and pulley system, yet has grown to become a form of entertainment today. Zip lines are common among youth camps.
neologism: webisode
Hey all,
A webisode is a short episode which airs as a part of internet television instead of broadcast TV. 1998 was the first public use of the word, referring to promoting an online superhero TV series. It was used by Stan Lee Media. A webisode can be a part of a television series, show deleted scenes from a TV show or be entirely original material.
A webisode is a short episode which airs as a part of internet television instead of broadcast TV. 1998 was the first public use of the word, referring to promoting an online superhero TV series. It was used by Stan Lee Media. A webisode can be a part of a television series, show deleted scenes from a TV show or be entirely original material.
telling phrase: Vanity
Hey all,
At the mall, they have advertisements for a new store coming in, Vanity. Yet, to describe their style, they talk about how people are "style starved." It is interesting to relate clothing to hunger. It's an anology we all understand, so it's easily understood. But, starving for food and starving for clothes are two different things. While both are essential, obviously in this case the desire for stylish clothes is not a necessity, it's a want. However because of the ad, the viewer feels a sense of, "I need that."
At the mall, they have advertisements for a new store coming in, Vanity. Yet, to describe their style, they talk about how people are "style starved." It is interesting to relate clothing to hunger. It's an anology we all understand, so it's easily understood. But, starving for food and starving for clothes are two different things. While both are essential, obviously in this case the desire for stylish clothes is not a necessity, it's a want. However because of the ad, the viewer feels a sense of, "I need that."
telling phrase: Don Arnold
Hey all,
Don Arnold has signs all over town for his upcoming election. He is trying to became mayor. However, on all his signs, they are half blue and half red. Although no words are stated, this is definitely a telling phrase. It signifies that he relates and wants votes from both democrats and republicans. It says he is neither one nor the other, but at the same time, both of them. He blends them together and can unite them under his office. A clever form of advertising for his upcoming campaign.
Don Arnold has signs all over town for his upcoming election. He is trying to became mayor. However, on all his signs, they are half blue and half red. Although no words are stated, this is definitely a telling phrase. It signifies that he relates and wants votes from both democrats and republicans. It says he is neither one nor the other, but at the same time, both of them. He blends them together and can unite them under his office. A clever form of advertising for his upcoming campaign.
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