That's all Folks

Hope you guys have an amazing summer. Be safe and have fun.

Telling Use of Language --- Adopt, you will receive more than you can ever give

I saw this ad while looking at some of ads online and I fell in love with. This is a very interesting and multi-layered use of language. This is an ad directed at the general public but is aiming for people who are looking to adopt a child. It really seems to be one of those ads that isn't so much trying to convince as it is to push people who are sitting on the fence undecided about the issue to commit. Adoption is a huge undertaking and a very serious responsibility but it is one well worth the effort and this ad makes that very clear. The ad informs that you will receive more than you will give which is true. Every bit of time, energy, and love that is poured into an adopted child is well invested and is in most cases given back ten-fold. I will admit to being somewhat biased as I am a huge fan of adoption and think it is a very noble commitment to enter into. The only negative connotation that I perceived from this ad was that if for some reason the adopted child does not open up to his adoptive family that they might feel cheated and become bitter because they did not receive more that they gave in return. If the only reason that a person is adopting is so that they can get something in return than there is a real problem that needs addressing, other than that I thought it was one of the best ads I have seen.

Telling Use of Language --- Why work when you can create

This I saw online while looking at the top 34 most interesting ads of the year. The advertisement was simple yet very elegant and very subtle. The ad depicted an egg beater that was going full blast and throwing egg all over the place. It was very artistic and aesthetically pleasing. This ad like many others really is not selling their cookware so much as they are selling an idea or mindset, in this case that cooking should not be work when it can be art or leisure. The assumption that the consumer is then to draw from the ad is that Braun cookware can help me feel that way. This is a very clever marketing strategy and shows a deep awareness of how to market to consumers. It also shows that there is a real desire for and love of cooking behind the company and that they are invested in their product and their mindset.

Telling Use of Language --- Warriors don't cry over split skin

Have you ever heard the phrase big boys/girls don't cry over spilled milk? Now take this phrase morph it and place it on a Nike ad and you have today's telling use of language, "Warriors don't cry over split skin." Nike is famous for it's semi-motivational yet utterly ridiculous marketing phrases and this is just another example to add to the list. Nike is making a statement in this ad that if you want to be a warrior you don't cry over cuts and bruises, which really has nothing to do with their shoes at all. So really they are not selling a shoe in their ad, they are selling a mindset and a worldview that they want consumers to buy into, mindset that says if I want to be tough I can't cry and I need to wear Nike.

Telling Use of Language --- Keeps your child healthy

I saw this advertisement online for a product called Horlicks which is a malted milk hot drink manufactured in the United Kingdom. The ad said "Keeps your child healthy." Now I have never had Horlicks and up until I saw this ad had never heard of it before. After doing some quick googling I found out that it is supposed to help promote better sleep. After more googling I found out that there is no evidence that it does help promote healthy sleep and that it is really more to help control mid-sleep hunger pangs. After reading all of this I wonder how it really helps promote a child's health. A rather large risk is being made in making this kind of claim about this kind of product. The risk being that the company is making a claim about themselves which unsubstantiated and lacks credible evidence and yet that make an ad which blatantly puts forward this claim. The company seems to be taking a calculated risk in thinking that parents love their children enough to buy them this hot malted milk but not enough to check out the facts behind it's claims.

Telling Use of Language --- See both sides of the story

I saw this advertisement given by the BBC news. I thought it was really funny and somewhat paradoxical for a news organization to make a claim like this especially about themselves. News organizations are notorious for always having a slant or an angle which is true of all reporting, the reporter always enters into the frame with some opinion or bias of their own, it is impossible for a person to remain 100% objective at all times. So when a news organization that delivers their particular flavor of the news says something like this I just have to laugh. They are making the assumption that they are objective and other news agencies are not which is a very arrogant thing to think and borderlines on propaganda.

Telling Use of Language --- If you aren't totally clean, you are filthy

This is a phrase I saw on a hand soap advertisement awhile back. The ad had a picture of a hand covered with oversize germs that were creeping along a person's skin towards a spoon she was about to put in her mouth. I was repulsed by this but also somewhat confused. Cleanliness does have different degrees. There are also degrees of being dirty. To be covered ask is to be dirty but to be covered in crap is wholly another kind of dirty. It's not either you are clean or you are not in the case of dirt and germs as we all need a certain amount of bacteria and germs to maintain homeostasis.